9 pieces behind: a group of the most fierce \”mercenary\” with the rise of the e-commerce platform

9块9包邮背后:一群拉动电商平台崛起的最凶狠“雇佣兵”

hugs the maximum determinism in uncertain.

Wen | Huashang 华 略 王寒

Even if the e-commerce industry has changed the dynasty, it does not affect them from a platform to another platform, and continue to sell the people needed to sell the people needed to finger the nail knife.

[Explode! 】

\”Let’s live online, one-time paper cup only sell 9 9 9, also give you the whole country!\”

Li Tao sits on the high-quality suitcase, No shoes. He shouted with his horn, and he threw his own product as a \”day woman.\” At the end, three people standing, holding mobile phones. The paper cup fell to the lens, and a atmosphere was born.

9块9包邮背后:一群拉动电商平台崛起的最凶狠“雇佣兵” \”In place!\” Li Tao unloaded the performance, and then jumped down the box.

Here is Yiwu, and the same anchor is not counting in Li Tao. The goods they drink include nail knives, paper, laundry liquid, garbage bag, towel, isna … In short, in your mind, in your mind, there are things that are linked together in 9 9, they are sold.

Taking the disposable paper cup sold between Li Tao’s live broadcast as an example, the average price of 100 products on a treasure is about 20 yuan. If you add corrugated, thickening, environmental protection, etc., the price can turn over One.

However, Li Tao actually sells only 9 blocks, and it is also available, how to make money? This allows consumers to confuse the years, but do not hinder them.

In fact, from raw materials to human resources, China’s developed manufacturing is extremely low, mostly 3, 4 yuan.

On the other hand, in Yiwu, there is a stable amount of merchants generally 1.5 yuan, and even the business of helping people, earn a difference between 1-1.5 yuan.

Even if all costs are calculated as the highest, 9 9, the merchants can make a net earned 2 yuan, the higher the amount, the more you earn.

Only in the current broadcast prevalent, their cost increases the pit fees or the commission of the agency between the live broadcast, and the corresponding risks are also produced.

Li Tao’s selling force brought a lot of traffic, almost 60,000 orders. According to the prior cost of Liu Na, which is the previous follow paper cup merchant, Li Tao pays 120,000 yuan today, and the goal of 100,000 months is overs.

The goods to be sent in the factory were piled up in the factory, and the workers needed to pack this night, and they sent these hundreds of thousands of parcels as soon as possible.

Liu Na standing on the side, using mobile phone calculator to simply add a turnover including Li Tao, approximately 300,000, removed 600,000 The commission is 1.8 million yuan, and there are 600,000 profits left.

The onlookers came up and tied, \”the boss made a big fortune, oneSell \u200b\u200b300,000 in the evening.

9块9包邮背后:一群拉动电商平台崛起的最凶狠“雇佣兵” Liu Na did not answer the cavity. She knows that the burst is not easy, the ingredients are very large, if the amount is too small, it may lose money.

In fact, from 9 9 Since the birth of the birth, this is a very uncertain business.

Longeral its development process, choosing this business business like a Gypsy, whenever they think of the e-commerce world However, she has to dragging their cars and move to another new mainland.

Talking about 9 9 包 的, must go back to 2003 Year.

That year, China is deeply pair in a SARS. For the prevention and control of the epidemic, Alibaba requires 500 employees all at home. During this period, Taobao website officially launched.

From the year, China e-commerce has begun to develop rapidly, and the habit of online consumption has been quickly cultivated. A survey of CNNIC shows that 30.4% of users express online shopping. By 2005, Taobao turnover has already Break through 8 billion yuan.

However, it is incremented with the order, and there is also a complaint of consumers – slow delivery, and high prices have restricted Taobao users’ growth.

Taobao urgently needs to find a faster, cheap delivery, to optimize Taobao shopping experience, while reducing costs.

But at each other, whether it is China Post (22 yuan / single), SF (20 yuan / single ), Is still the need for Taobao (18 yuan / single), can not satisfy the need to reduce the price below 12 yuan.

Surprisingly, at this time, at this time, the business contract is the main business Yuantong boss said out. He believes that although each price is pressed so low, Taobao’s high single volume can reach the win-win situation of \”using scale change benefits\”.

Fact, he gambling As the first courier company for the first crab, Yuantong’s daily bill has risen by 200,000. In three years, Taobao will reach 280,000 pieces, quickly rush to the industry first.

For a time, past I rejected Taobao’s express delivery company, I wanted to catch this fast train. After joining, for the seller, the express delivery industry began to fight the price war, and each single price was reduced.

9 pieces 9 Mail, finally has the birth of the soil.

Those days are honeymoon, and they can earn some money every one, two, 9 9-free label, often Bring good traffic, even other non-9 9 commercial sales.

Consumers have bought high cost performance, things are good, they will meet your store repeatedly.

[123 ] But the good scene is not long, with the drama of Taobao users, and massive merchants gather here, the label of 9.9 is not enough to suckTake care of consumers, it is easy to sink into the vast sea of \u200b\u200be-commerce.

In 2008, Taobao began to do traffic business with search, sorting, and a series of data tools, further deepening their dilemma.

In this case, to reveal your own products, the merchant is either brushing, or it is either to buy a booth, buy an advertisement.

For them, the product’s main price ratio, but increasing exposure means an increase in cost. I have to earn two dollars every piece before, and now it is not bad.

Deadly blows occurred before and after 2014, Taobao announced the latest management rules on selling counterfeit goods. At the same time, they will focus on the big-name gathering Tmall, and many individual industrial and commercial households in Taobao. It is a scent attitude.

Without the support of the platform, a large number of 9 9-free merchants returned from Taobao.

If Taobao is their hometown, then today’s situation can be used to use the back well from the country.

Where did they go? Yes, there are a lot of spells.

[From the spelling to live broadcast]

In 2015, the main social business model is spent in the WeChat group.

\”Chopping a knife\” combined with daily necessities, hitting the consumption habits of the sinking market. People launched their relatives and friends, today I will help you cut, tomorrow, you can help me cut, help each other to help each other, and online shopping will also become a \”Lele is not as good as music\” game.

In addition, a lot of free resource bits may be obvious than the actual effect of 9 9-free business.

For example, spelling a lot of people will negotiate with the merchants, such as 1,000 pieces 1 yuan, 500 pieces 3 yuan, then restore 9.9, the total display time is 1 hour.

Let’s do a simple arithmetic, assuming that the total cost of the merchant is 5 yuan, then a thousand orders lose 4,000 yuan, then 500 single loss 1000 yuan, starting from 1501 single, earning 4.9 yuan per order. That is, the total amount can turn to the profile when the total amount reaches 2500 orders.

At the same time, sales and comments will also be weighted on the product.

For consumers, spend low prices have bought good products. For merchants, bringing a real reputation. For the platform, good product weights rise, the future is more chance to push to users, and the conversion rate will increase.

This is a three-win game, if it doesn’t consider costs. But in fact, over time, the market stock consumption is very fast, and there are more and more difficult to raise a lot of difficulty.

Data show that a lot of new users in 2016 is only 10 yuan, and in 2018, it will rise to 102 yuan / person, and the first quarter of 2019 is more than 286 yuan / person.

In this case, it is urgent to find a traffic depression. At this time, it is a short video fire, and the user has a lot of commonality, which is fitted with it.

2019, spelling a lot of cooperation agreements with a quick hand. Among them, the agreement of many merchants can access the fast-selling project to promote the sale of goods.

In this way, 9 blocks started to appear in the fast hand.

They are in the middle, many of Liu Na, have a fans found a ribbon with fans, earn some fur money. Some even asked a new anchor, and the traffic was brought into traffic, waiting for the coming.

When the news of the unplugment came from the peers, they would like to vastly vast eyes on the people on the table, and see how to make a rotten card.

They know that this is a gambling meaning. But they also know that everything is temporary, live e-commerce is just the site they temporarily stop.

Even if the e-commerce industry has changed the dynasty, it does not affect them from a platform to another platform, and continue to call the tableware head rope to sell the people needed.

And their business is related to thousands of factories and families. They contributed more than 50% of taxes, more than 60% GDP, more than 70% of technological innovation, more than 80% of urban labor jobs, and more than 90% of the number of companies.

If platform companies can create better business environments for them, we will take more step by step.

1, titanium media: Quick spending a lot of VS shake Taobao, there is a need for An Nunnean

2, China Entrepreneur Magazine: Ali is So So Work hard, but flee this farce

– End –

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